ONE FM 91.3 : Évolution de la Marque et Identité Radiophonique
ONE FM 91.3 is an English music station playing all the greatest hits from the 80s to the early 2000s. Cette station se distingue par son approche ciblée : The fun and dynamic station targets forward-thinking professionals aged 40 and above, appealing to both genders with a rising target of females.
Histoire et Transformation de l'Identité
Depuis son lancement, la station a connu des changements majeurs. ONE FM has come a long way since its inception in 2001. The radio station has undergone 3 name changes and 4 visual identity revamps, with its newest look announced a day before National Day this year.
Le nouveau design, réalisé par Parable Studio, apporte une touche de sophistication. The new identity by Parable Studio is sure to turn heads, especially those in the radio business. The new logo features an elegant slab serif typeface, with little nice touches such as the bottom serif of '3' doubling as a decimal for the radio frequency, and the flow between 'n' and '1'. While retaining some form of playfulness with the wave, using this font signals a shift in tone to a more classy, glamorous one.
Programmation et Émissions Phares
Pour les auditeurs en quête de contenu varié, ONE FM 91.3 is your go-to station. Voici un aperçu de la grille des programmes :
| Émission |
Horaire |
| The Morning Drive with The Flying Dutchman & Lavinia Tan |
Weekdays 6:00am - 10:00am |
| The Music Mansion with Shan Wee |
Weekdays 10:00am - 1:00pm |
| The Sweet Escape with Philip Chew |
Weekdays 1:00pm - 4:00pm |
| The Escapade with Carol Smith |
Weekdays 4:00pm - 8:00pm |
| The Weekend Wake Up with Kyle |
Saturdays 7:00am - 11:00am |
Marketing et Stratégie Créative
La station adopte une approche audacieuse pour engager son public. On the marketing front, ONE FM brings eccentric material to the table by having tongue-in-cheek campaigns such as Make Radio Great Again. Vote for Glenn and The Flying Dutchman, our Ministers of Radio!
La présence visuelle est également renforcée dans les médias imprimés : Brightly coloured ads can be frequently found on SPH newspapers, featuring the same playfulness as the logo and marketing campaigns. These ads are eye-catching and portrays ONE FM as a fun, light-hearted radio station.
Événements et Séries Spéciales
- Greatest Hits of All Time Countdown 2024
- Greatest Hits of All Time Countdown 2023
- Greatest Hits of All Time Countdown 2022
- Greatest Hits of All Time Countdown 2021
En résumé, ONE FM 91.3, your home for good times and the greatest hits! The typography-based visual identity is a first for Singapore radio and it is refreshing to see.
